Rockshore lager is a refreshing beer from Ireland that I was lucky to work on from the start. This project was Ireland's first gif-driven activation and it had awesome results. ___ 🏆 Rockshore Giphy won 2 Golds and 2 Silvers at APMC
The Rockshore GIFs had more than 5.7 million uses during the Christmas campaign. Check out the video below to see how the stickers on Instagram stories works.
And finally, here is a quick study case I put together to show the campaign results.
