LIDL: Staycation Postcards — VINICIUS BUSTAMANTE

2021 was the year of the staycation, and Lidl wanted to encourage people to still enjoy all the little things they would normally do if they were heading on a sun holiday. So they commissioned me a suite of postcards for every county in Ireland, fea

2021 was the year of the staycation, and Lidl wanted to encourage people to still enjoy all the little things they would normally do if they were heading on a sun holiday. So they commissioned me a suite of postcards for every county in Ireland, featuring that locality’s best-known landmarks and tourist hotspots.

These were distributed free at every Lidl in Ireland, giving customers a smile and the perfect opportunity to reach out and contact friends and family who had been separated by lockdown.

These were distributed free at every Lidl in Ireland, giving customers a smile and the perfect opportunity to reach out and contact friends and family who had been separated by lockdown.

The charming postcards were a huge hit with customers, as evidenced by the many lovely social media posts that sprung up around the campaign.

The charming postcards were a huge hit with customers, as evidenced by the many lovely social media posts that sprung up around the campaign.