KERRYGOLD: Cream Cheese Launch
Famous for its high-quality taste and delicious flavour, I helped create the campaign for the Irish launch of their new exciting product - a new gold standard in cream cheese.
The whole creative process was done in TBWA/Ireland and approved by Energy BBDO Chicago. Their target was young adults and the goal was to showcase the product and its rich texture and taste appeal.
From the sketch to the final piece, I've kept as much control as possible.
It could be seen everywhere in Ireland :)